Habitually is thoughtfully and pridefully developed and we believe these are a few of the key reasons why you should chose Habitually:

Unique Combination of Features

Many apps are either pure habit trackers (like Streaks or HabitNow) or pure journals. Habitually's strength lies in its seamless integration of a flexible habit tracker, a nuanced mood diary, and a journaling system. This positions it as an all-in-one "life-tracking" app, which can be more appealing to users who want a single tool for introspection and action.

The "Lifestyle Coach" with On-Device ML

This is arguably the most powerful differentiator.

1. Personalization: The "Lifestyle Coach" is not a generic, off-the-shelf AI. It uses on-device machine learning, which means it learns from the user's personal data. This addresses a major criticism of many AI-powered tools, which often feel impersonal or give generic advice.

2. Privacy: The on-device nature of the machine learning is a huge plus for user privacy. It means sensitive journaling and mood data don't need to be sent to a server, which is a major concern for many users in the wellness space. This feature can be a key marketing point.

3. Real-time Insights: The ability to provide "Just In Time Adaptive Intervention" based on what a user is doing right now is a sophisticated feature that few competitors offer. This moves the app beyond simple tracking and into proactive coaching.

Flexible and Non-Judgmental Approach

Habitually emphasizes a "fun and experimental outlook" and a focus on "fulfilment" rather than just "streaks" or "checking boxes." we have often felt discouraged by the rigid, all-or-nothing approach of other habit trackers. The ability to track a huge number of habits without a cluttered interface that Habitually provides supports this flexible, non-judgmental philosophy.

User-Friendly Pricing Model:

The pricing model is designed to be ethical and accessible.

• Freemium with Ads: Offering full access to features for free (with ads) is a crucial way to lower the barrier to entry and let users experience the app's full value before committing to a purchase. This is a common and successful model in the Android market.

• Pay-As-You-Go: The "top-up system" is a very user-centric approach that directly addresses the "predatory subscription" problem. This builds trust and loyalty with the user base.

• Lifetime Purchase: Offering a lifetime purchase option appeals to a significant segment of the market that prefers a single, one-time payment and wants to support a developer directly.

Habitually is the only app that makes calculations and adjustments based on what you actually did, not what you were supposed to do. The app’s smart algorithms make appropriate adjustments to your forecasts based on what you track, regardless of how close you came to hitting your targets.

Additionally, Habitually has some of the fastest, most efficient life tracker on the market. Tracking in Habitually is quicker and easier than our competitors whilst providing a more complete tracking solution. 

Habituallys freemium model means passed the 7-day free trial that comes as standard with every account on its creation, ads begin to appear within the apps interface. We opt for a cleaner user interface thus only full screen ads appear between actions like after recording a log or during the machine learning, where habitually uses some spare time to advertise.

Additionally, there is an option in the settings screen as well as a pop-up in the home screen that may appear to allow the user to chose to watch a certain video advert that enables premium ad-free usage for 24 hours.

Habitually is in the growing stages and our immediate focus is on creating a solution to life tracking and life coaching. However, in more recent updates we have siginificantly made progress towards a more final / complete product. Therefore, it is not too far on the horizon that we could begin the process of enabling other languages in Habitually as well as enabling this in support too.

Habitually uses Googles' Firebase Realtime Database as the cloud service provider for any data that is tracked in the app. This means Googles industry expertise in securely moving data to and from the cloud is secure. Additionally, there is an opt-in encryption option that only allows your account when signed-in to decrypt and read this data.

And by standard you are always in control of your data, so you can remove, export, import this information without us. As well as a guarantee that your data will never be sold.